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¡ f WaTCHING THE SflLfl RY GROW) The above graph, which was drawn strictly to scale by Student R20330, shows exactly how Pelmanism accelerated the progress of his income-earning power. It will be seen that in the period before he took the course the student's progress, although regular, was slow, and the increases in salary he received were small. Directly he began to follow the course, however, his progress was rapidly speeded up, and within a short period he received three large increases in pay. After completing the course he received another rise, and his salary is now nearly four times as large as it was before he began to Pelmanise. Readers who wish to follow the example of this gentleman should write to-day to the Pelman Institute, 45, Pelman House, Bloomsbury Street, London, W.e.1, or call per- sonally, if possible, for full particulars of this famous course. They will be forwarded by return to any address gratis and post free.

NEARLY 300 PER CENT. INCREASE. The financial results of this mental activity soon made them- selves apparent. In pre-Pelman days I was just an underling. Long before I had completed the course I was promoted to a position of re- sponsibility and trust at the head of other men. Here I found ample scope for my newly-acquired initia- tive, and I continued the study of Pelmanism with ever-increasing delight and progress. My salary to-day is nearly three hundred per cent. higher than when I com- menced to Pelmanise. I have drawn a graph strictly to scale, showing exactly how Pelmanism accelerated my personal progress. The man who designated Pelman- ism the short cut, to success was assuredly right in his judgment. Pelmanism has altered the whole trend of my life. Once I was con- tent to drift aimlessly along on the tide of circumstance—one day was much like another, each morning brought the same mildly interesting round of duties, each evening the same careless frittering away of valuable leisure. Pelmanism taught me to cease drifting and make straight for a definite goal. Moreover, Pelman- ism showed me how I could reach it. The financial benefit I derived from the course is clearly shown in the graph above; but Pelmanism is much more than financially valu- able. Its greattest appeal to me lies in the fact that it illuminates un- derstanding and awakens the slum- bering intellect. For many years Art, Music and the finer things of Literature had but little appeal for me. Indeed, my lack of capacity for the appre- ciation of these things often made me a butt for the genial shafts of my friends. Old R- you know. Born deaf and blind-does not know the difference between Titian and a signwriter or Chopin and rag-time." I once heard tthis comment passed in a circle of, my friends. But Pelmanism has altered all this. The understanding of the great triumphs of the arts came from where ilay latent within me; but Pelmanism it was that freed it from the thraldom of indifference. So for the sake of those whose feet are not yet on the highway to success, or whose minds have not yet perceived all the beauty and fullness of life's rich'gifts, I have made of my experience a signpost to the shortest cut to success I knpw -Pelmanism.. 1 '.A

fiBEAT PERSONAL PROSPERITY CAMPAIGN r Striking Income Increase Demonstration. THE BUSINESS WORLD AROUSED. Enthusiastic Response from All Over the Country. WITH the ending of the strike a great personal prosperity campaign has been inaugurated. The object of this campaign is to increase the. efficiency and income-earning power of every worker, man or woman, whether engaged in Business, in Industry, or the Professions. Only by increasing personal efficiency and by adopting new and up-to-date methods of working can we bring about An all-round increase in production, An ail-round increase in incomes, An all-round fall in prices, 'and take full advantage of the great oppor- tunities now opening up in every branch of Business and Industrial life. A remarkable instance of the rapid in- crease in earning power which follows on the adoption of new methods in business is given in the next three columns, and is illustrated by the diagrams printed on this page. Hundreds of similar instances are re- corded in the huge mails which arrive several times daily at the Pelman Insti- tute. The number of heads of Business Firms, Directors and Managers enrolling for courses in Pelmanism has always been re- markable, but now, on the eve of great commercial developments, this figure is in- creasing at an astounding rate. From every part of the City of London and from all the great provincial centres come letters from Heads of Businesses, Directors, Bankers, Managers, Depart- mental Chiefs (as well as 'from those who have not yet attained these high positions)*- applying for enrolment so that they may begin without delay to master and apply those principles which have made the verb ( to Pelmanise a familiar expression in almost every business house and office in the country. 165 ENROLMENTS IN ONE FIRM. Many thousands of business men and women have already taken the Pelman Course and proved its sterling worth in commercial and industlrial life. (It is equally valuable in the Professions and the Services.) Daily they report great benefits directly derived from Pelmanism—greater efficiency, larger turnovers, increased pro- fits, higher incomes. And now, having this evidence of their own experiences, they are, in many cases, enrolling their entire staffs > for ormrses in Pelmanism, knowing full t well that the fees thus paid constitute a gilt-edged investment which returns rich dividends in the shape of increased L efficiency. y Employers are constantly writing to the Pelman Institute for batches of enrolment forms for this purpose and amongst these cases of mass enrolments may be men- tioned firms which have thus enrolled as many as 165, 145, 100 and 70 members of their staffs at one time. (The same is true of the Army and Navy, for batches of enrolments are constantly re- ceived from the same Battalion, the same Warship, or the same Military Camp.) INCOMES TREBLED AND QUADRUPLED. Over 500,000 people are now practising Pelmanism as a means of increasing their intellectual and business efficiency, and letters are daily received from Pelmanists reporting that they have doubled, trebled, and even quadrupled their incomes as a direct result of making themselves men- tally fit, alert, and proficient by this means. Since I commenced your course of tastruction," writes an architect, my efficiency has vastly increased. My income Aas gone up 300 per cont. I attri- bute all this to the Pelman Course." These men and women include members of practically every profession, Business, Industry, and Occupation in the world. It would be almost impossible to mention a single branch of ind-Listryor commerce in which "Pelmanists" are not making good and forging to the ont. And as <a result of taking the course these men and women are reporting « important positions gained," « promotion secured," "profits increased," "orders obtained," H profitable opportunities seized," and other valuable benefits which are described in greater detail in the literature which „ readers can obtain for themselves to-day on application to the address given on this page. To all business men and women, in fact to every reader of this journal, whatever his or her business, profession or occupa- tion may be, the Pelman Institute offers a full explanatibn of the principles of Pel- manism and the benefits which follow when these principles are put in operation. A copy of Mind and Memory," which contains a complete Synopsis of the 1 lessons, together with a full reprint of Truth's famous Report on the work of the Pelman Institute, and particulars showing how the complete Course can be secured on special terms, may be obtained gratis and post free by any reader v who applies to-day, either in person or through the post, to the Pelman Institute, 45, Pelman House, Bloomsbury Street, V Londoa, W.,C, L

Pelmanism to me for some hours. I must admit that when he left me I still remained somewhat suspicious and incredulous of this new move- ment. Nevertheless, G——'s in- sistence and enthusiasm had ex- tracted from me a promise to enrol myself as a Pelman student, I duly enrolled. The first of the "little grey books," of which I had heard so much, came as a great surprise to me. I had expected to find a jumble of meaningless mnemonics, a collec- tion of absurdities such as those I had- used in my schooldays to re-

The Speedway to Prosperity. Free Offer to Readers. THE iyubiished biographies of many great business builders provide the most instructive comment on the qualities of mind necessary for the conception and consummation of great enterprises. Read these life stories and you will find that such qualities as —OBSER■ v A TION, —INITIATIVE, —PERCEPTION, —ORIGINALITY, -,TU, DG -,I ENT, —IMAGINATION, —FORESIGHT, —ORGANISING —DECISION, POWER, —WILL POWER, —DIRECTIVE —SELF-CONFIDENCE, ABILITY, —RESOURCEFULNESS, —MANAGEMENT, —TACT, —MEMORY, —CONCENTRATION, and ENERGY have always been brought into play in a highly developed state. It is because Pelmanism develops every function of the mind—because the student is given prac- tical individualised training in all mental functions—that every one of these qualities is brought to that state of efficiency which enables the owner of the Pelmanised mind to rise to the individual height to which he or she aspires. To-day every reader has the opportunity of obtaining free of charge full particulars of this famous system and information enabling those who wish to take-this direct way to Prosperity to start Pelmanism this week on special terms. WHAT THE POST WILL BRING YOU. All you have to do is to fill up the coupon printed below and post it to-day to the Pelman Institute, 45, Pelman House, Bloomsbury Street, London, W.C. 1 (or, if you can do so, call at the Institute). By return of post you will receive gratis and post free:— (1) A copy of "Mind and Memory, perhaps the most widely-read book in the world. This book in the compass of 32 pages gives you a full description of the Pelman Course, shows you what it is doing for others, and what it can do for you, and contains a number of remark- able letters in which men and women describe in their own words the mar- vellous results which follow from a short course of Pelmanism. Everyone should get and read this book. (2) A full Report of the special in- vestigation of Pelmanism which has been made by the famous journal Truth, en- titled Pelmanism A National Asset." (3) An article entitled Pelmanism a". an Intellectual and Social Factor," which deals with some of the other-tlian-busi- ness aspects of this course. (4) Descriptions of various aspects of Pelmanism written by Sir William Robertson Nicoll, H. Greenhough Smith (editor of the Strand Magazine), Jerome K. Jerome, Sir H. Rider Haggard, Sir James Yoxall, G. R. Sims, Max Pember- ton and Sir R. S. S. Baden-Powell. (5) An enrolment form enabling you to enrol for the complete Course on special terms, All the above will be sent you by return of post, gratis and post free, on application to-day. Pelmanism is quite simple, easy and in- teresting to follow, and its small cost places the course within reach of every reader. To-day you have a great oppor- tunity of enrolling for the complete Course on special terms, and thus securing that increased proficiency which will enable you to play your part in the great and prospe- rous era now opening and secure for your- self rapid promotions and increased pay and profits. Call to-day or use the coupon below. SEND THIS COUPON OR A POSTCARD (OR CALL) TO-DAY. I To (he Pel man Institute, 1 45, Pelman House, Bloomsbury Street, London, W.C. 1. Sir,—Please send me, gratis and post free, a copy of the book Mind and I Memory," a copy of Truth's latest Report and particulars of the Offer i1 ? entitling me to take the complete Pelman Course on special terms. Name -L I Address oIqI. {1 t' .-r. ALL CORRESPONDENCE IS 1 CONFIDENTIAL. I

THE LITTLE GREY BOOKS. At nrst I thought he was joking, for I had never considered Pelman- ism seriously. I rather regarded it in the light of a catchpenny." But G-- was perfectly serious and full of his subject. He talked member the eccentricities of Iatinl syntax. Instead, there was a homely., commonsense talk on the machinery of the mind which brought to the light of my consciousness many things I had never before suspected. Running through all was a quiet, confident enthusiasm thEet stimu- lated my mind to an immeasurable extent. I studied 'this first book thoroughly, assiduously practised the exercises which it set, and then answered and returned the exam- ination paper. All my doubts were by then laid at rest. < The second of the little grey books arrived in due course, and after studying it I began to realise the significance of s phrase, The Key to Life." I had until then been immersed in scientific studies necessary to the proper practice of my profession. Although I had qualified I had not achieved distinction. Often I was painfully aware that my knowledge was something cold and dead within me. There was in it no depth or quality of feeling. Now, as Pel- manism was unfolded to me I began to live, to feel, and to understand more and more of what lay in my profession and also outside my pro- fession. This understanding and fullness of life was reflected in a- great clarity and depth in my scientific work. Where before I had only seen with the eye, I now both perceived and understood, and with this understanding to aid me I be- came able with ease to analyse or synthesise, to reach down to ele- f mentals and to build up new and more complex ideas and schemes.

that letter. It was so much fuller, so much more in tune with life itself than its predecessors had been. Also, it contained a curious sen- tence: "R- old chap, things out here are rotten and ugly beyond all belief, but I have found the Key to Life." I did not then understand his phrase, no more than later I under- stood his rapid promotion. When he was transferred to the Western front there followed a book of poems that brought him instant literary fame. Those poems surprised me. They were so unlike the G-- I had known. After a wound had released him from further service, instead of coming back to his old position alongside me in the works, he secured a post of great-responsi- bility. I saw him again then, and envied him his success. He told me the secret of his key to life." It was Pelmanism.