MR LLOYD GEORGE AT BANGOR.|1908-11-19|The Welsh Coast Pioneer and Review for North Cambria

MR LLOYD GEORGE AT BANGOR.

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(Continuation from 8th page.) I MR LLOYD GEORGE AT BANGOR. THE BANQUET PROCEEDINGS. failure, but instead of 53 students we have now three colleges, and not far from 1500 students at the present moment. The whole st0ry OlLIlO building' up of this system is a romance (hoar, hear). The devotion, the effort, and sacruiee ■\vhl;h was made is one of the finest stories in the history of our race. It is not- merely that we educate 1500 students, but the building up of this system was in itself a system of national education. The, Welsh people were taught in that struggle the value of education, and they were given a thirst for knowledge. I doubt very much whether you have got in the history of any University in the United Kingdom such a large number of subscribers. It is not merely that we have collected hundreds and thousands of pounds, but a much greater thing than Liiat-liuiidreds of thousands of people contiibuted to it (ap- plause) In fact, there are few households in Wales that have not contributed at least a brick to the building of that edifice (cheers). Some of the bricks occasionally were hurled at the builders—(laughter)—but still even those had their uses, and have been worked into the structure, and now I do not believe there is a parish in Wales where you have not got a lad who has been to the University College or is going there, or who is there (cheers). There is not a parish in Wales, I venture to say, which has not some lad at the College, and that lad is the son of parents not richer than their neighbours—hundreds of people just as poor or just aa rich around them. i. It has opened a new possibility to the sons and daughters of the people of Wales. It is really a very great record of which we may be proud, that a poor lad has sine to the University, and got the best education available. It is quite a common occurrence now. This is quite a new thing in the history of our race, and it has altered the whole status of the people (applause). But there is a danger, as Lord Kenyon has pointed out, in even boast- ing of what has been done. There is a danger of our feeling there is nothing more that can be done. As a matter of fact we are only beginning applause). We have laid the tions. Very excellent work has been accom- plished, and anyone who compares it with the record of other countries who have been at it probably for many more years will feel we have still a long distance to travel before we attain as far as we ought to even in the course of the present generation. GOVERNMENT CAN RENDER FURTHER ASSISTANCE. I quite agree with Lord Kenyon that we must not expect much from Governments (laughter and applause). The worst thing in the world for a country would be to have its colleges built by the Government. 1 have been criticism about the way universities have been established in Ireland; how huge grants of money have been given for buying sites and for building colleges; equipping them and endowing them. I know the taunt has been flung at us that this princely gift compares very un- favourably with "the miserable pittance" that has been given to Welsh education (hear, hear). Now the worst thing to be done for the Welsh people would be for any Government to take out of their hands a task of that kind (hear, hear). The circumstances of Ireland are entire- ly different. It has a much poorer population, and there are other conditions to justify a de- parture from the ordinary course of procedure theie- But at the same time I agree with .Lord Kenyon that the time has arrived when the Government can render further assistance and further effective assistance to tho cause of Welsh education (loud applau.se). I should say that at the present moment the one great need of our colleges is a very ordinary and a very commonplace onco-it is cash (laughter). They have got to a stage where I think further finan- cial assistance of a substantial character would make a vast difference in their prospects in the immediate future. We have had a Treasury Committee sitting to consider the needs of the Welsh Colleges. It was a very able committee- and I think it will be recognised that it was one of the best committees that ever investi- gated a matter of that character—and they have reported. I am not here to state what their conclusions are, but this I can say, that they are of a very favourable character. They speak very highly of the work of the Welsh Colleges. They really marvel at what has been accomplished with the means at the disposal of those who are ruruiing" the machine, and they give several instances in which much more can be done by these colleges if they had more money at their disposal, and that is the report I have got to consider. I have had before me deputations who placed the position in full force and light, and I have tried to consider the mat- ter as carefully as I could, but I don't think the time has come for me to say what assistance can be given, but it is my duty—not as a Welsh- man—(laughter),—but as a Chancellor of the Exchequer, reviewing the whole of the circum- stances, not merely of Wales, but of Ireland and the demands of English and Sootch education— that it is my duty to make a very substantial contribution towards the funds of the Univer- sity (loud cheers). In Bangor you have had large subscriptions from the Treasury for build- ing purposes. Well, my opinion is that it is the duty of the people of North Wales to com- plete that work. But there is a great deal that ought to be done in the way of increasing the staff, improving the condition of the staff, in- creasing and improving the equipment of the colleges. THE WORK OF THE TEACHING STAFFS. And here, let me say emphatically that I fully approve of every word that fell from Lord Kenyon, and I say so advisedly that one of the first things that ought to be done with any grant from the Treasury is to increase the sal- ary of the people who have devoted t'hcir abili- ty for the purpose of establishing' and perfect- ing the higher education of Wales (loud cheers)- I know it is an inviduous matter to refer to, out I may say you cannot hope to retain the ser- vices of the very best men at the really very inadequate remuneration we give them at pre- sent (hear, hear). I don't think wo fully ap- preciate the amount of sacrifice which has in- duced many of them to remain here when there were much more substantial inducements to tempt them to other spheres (hoar, hear). I know it is, because they take an intense interest in this new growth, tihis new developmenl1 of Wales. They feel they are giving a new direc- tion to people in whom they have the deepest con- fidence. I know what the professors of the Welsh Universities have done. I know what they have sacrificed; I know the real ardour they show and the intensity of their enthusiasm, how they are bound up in this system, and I think the time has come for us to recognise their reward. If We want real first-class staffs in our colleges we must make it worth while for the professors to stay here. I know we have done our best in the past, but we must do more in the future. This is a matter of first-class importance for the future of Welsh education, and it should be taken in hand promptly. I might refer also to one or two other matters impressed Ipon me by that very important committee. The increase in the number of the students has compelled our professors to do work which is not merely professorial, work which is often relegated to tutors in properly eqnipped Universites. It is suggested that we should spend more money upon research (cheers). These are things you cannot establish at once. You must have not merely teachers, but explorers (hear, hear). You must not be in a hurry either, and I believe the Welsh people are rather addicted to that. They have courage and daring, they have endurance and patience, and they have got, Lord Kenyon reminds me, imagination; they have got that simplicity of thought and habit, which I think is very important, and I should like to see the time arriving when Welshmen will make their mark in the field of exploration. We had one very distinguished explorer in Africa (loud cheers). But there are dark forests in other places than Africa. Science has got those dark forests, unlimited continents mapless, unlimited oceans' chartless (applause). I shall believe in the triumph of Welsh education when I can see sheets which are now mere outline crowded with the discoveries of Welsh explorers in these regions (cheers). All that will come, but we must not be in a hurry. The greatest universi- ties have been products of 30 or 40 years. The greatest nations were not built in a day. Why, it has taken thousands of years for our roots to strike down, and the tree is beginning now to spread. It is rooted deep in the past, and Welsh education, though it has grown mar- /vellously, is only beginning (applause). I met many students of the Welsh Universities in going about the country. In the last 20 years I have 1 seen generation after generation, having passed from the college here. I used to address "èlCnl from that platform (pointing to the platform at the end of the hall amid loud laughter and cheers). If I led them astray, forgive me (laughter). I see the Mayor (Councillor Vincent) thinks I am sadly in need of forgiveness (laughter). Each successive general election when I come round I find that a new generation i? J^Cnts a83. ,COme> and I meet them in > ,n Scotland—I have even met them in Ireland; I have met them all over Wales; I have met some on the Continent, all pursuing their avocations and bringing credit and good repute to their native land (loud cheers). They are mostly in the professions, and especially in the greatest of all professions, that of the law (laughter and cheers). I see that my friend, the Rev. Thomas Charles Williams, dissents fiem that (laughter). That is a beginning, but I hope to see the colleges brought into closer contact by and by with Welsh industries (cheers). I havo not seen it yet, but we need not be in a hurry. That is not the way Germany be- gan. Germany said "You must have a univer- sity to teach and educate and to develop the German mind," and then after a generation had elapsed the effect was seen in German in- dustries. I went into one of the greatest work- shops in Germany three months ago, and was taken round by a professor. I wanted to know what a professor had to do with it, and they said "The professors are our experts." 'I hey got their idea., from the professors. That is coming in Wales. Our industries are rather too primi- tive. It is true that we have picked our coal out of the bowels of the earth and blasted rocks into slates for generations, but the great in- dustries that finish these products are elsewhere (hear, hear). I don't like that. Welsh brains are fitted for better things (hear, hear). A GREAT BEGINNING. We aro just at the beginning of things, and a great beginning it is. It is in the University that the future of this country is being forged (applause). Let us all help. Sir Herbert Ro- berts has given a noble example, but there are other rich men, especially in South Wales. I am not going to criticise South Wales, but they ought to give more, and not merely they ought to give mere, but more of them ought to give (applause). The people have given of their poor cruse of oil. Let the well-to-do give. There is no investment that will give such a return as an investment in Welsh education. If I were look- ing round now for a place to put my money, not for myself but for the generations to come, with the expectations of getting a dividend, I would put it in Welsh education (applause). The mater- ial is splendid. We are a small nation, and we cannot increase the area of Wales, but we can raise its standard—(cheers)—and if we do that what it lacks in area it will make up in achieve- ment. I can see it coming steadily. You can see its march unfaltering, unswerving, marching to a great future, and when that time conlep then you will have a nation whoso patriotism will not be the instinctive love of every people— especially of every small people-for its native land, but the greater pride which comes from dcods and which gives to a nation that self- respect which always surely leads to greatness (loud cheers). It is because I believe that the University of Wales is doing that service, and it is because I believe that Jsfr isambard Owen — (loud and pro- longed cheering)—with his unfailing tact, with his unerring judgment, with his courage, his untir- ing industry, is leading the University along the right path that I feel a joy in proposing to-night "The University of Wales," and in coupling with it the name of Sir Isambard Owen (loud cheers). THE UNIVERSITY OF WALES. Sir ISAMBARD OWEN, M.A., Ll.D., the Senior Deputy Chancellor, responded to the toast of "The University of Wales." He said that Mr Lloyd George had given them an able exposi- tion of the aims of the Welsh University and of its future. The success of the University no one could deny, and he doubted whether there was a university established in this Kingdom which was so successful as their's (hear, hf IIrt Speakers from the Welsh University Colleges were always attentively listened to in En^ and He specially praised the University for its theological faculty, and said that he was perfectly astounded at the work done. Principal ROBERTS, Abcrystwyth, the Vice- Chancellor, in proposing the "University College of North Wales" alluded to the great sacrifice made by the citizens of Bangor on be- half of the College. THE GROWTH OF BANGOR COLLEGE. Principal Sir HARRY REICHEL, who re- sponded on behalf of the College, stated that the College had that evening received great enoouragoment from the wise and statesman-like speech made by Mr Lloyd George. Whilst they hoped to receive a measure of support from tho Government they would never consent to give up the privilege of helping themselves (hear, hear). The Senior Deputy Chancellor had referred to the subject of theology, and he might say that when it was originally proposed to establish a faculty of theology he remembered opposing the proposal, but he was defeated very largely by the efforts of the present Bishop of St. Asaph, who proposed at a meeting of the Court of Governors that immediate steps should be taken to procure a faculty of theology. They had in their faculty of theology a standard of theological attainment which was unequalled in England, and which was only, at present at least, surpassed in Scotland, but in the course of a few years they would not be surpassed even by Scotland. The University College of North Wales had now reached a turning point, and its growth had been striking. If anyone had told him when the College first opened at the Pen- rhyn Arms Hotel that in twenty yea.rs they would annex the Bishop's Park and Pen'rallt, and be able to build a magnificent pile that cost B70,000, a part of a greater plan, he would have thought that he was qualifying for the Denbigh Lunatic Asylum, but nevertheless such was the case, and that growth had been due partly to the wisdom of the founders of the College in not putting their money in buildings. It was the policy of the late Mr William Rath- bone, backed up by the rest of the gentlemen who supported the institution, to get men and not buildings, for men would create buildings, but buildings would not create men. It was a small staff which they had when the College opened, but it was a brilliant one--Henry Jones (cheers), James Dobbie (renewed cheers), the universal genius. The aim of that little band of professors was the maintenance of as high an academical ideal as possible, and their second aim was to keep in touch with the native elements of thought and Christianity, which were so rich in possibilities of development. He thought that the growth of the Coliege had been due to the fact that the staff had been a singularly united body; in the celebrated words of Lord Nelson: "We were a band of brothers" (applause). Their new college buildingH would net only enable them to carry on their work with greater success, but being of a handsome description ion they would serve to inculcate a love of the beau- tiful which had been so much neglected in the past. The Welsh artistic instinct undoubtedly existed very strongly, but in mod- ern times it had found expression onl-y in lite- rature and music, language and sound, and tihe: eye had been left out. That was no doubt due to a historical accident. It was due in the first place to the great religious revival of the 18th century, and secondly to the confined needs of the country, but there was no inherent neces- sity in the race for suoh a limitation. Such buildings as they were erecting' would have a broadening and refining influence tending to harmony of the highest beauiy reproducing it- self in harmony of mind and character, which the Greeks would can harmony of soul. He looked forward to a time not far off when they would be able to form an art gallery in the new buildings, which would have at once an histori- cal interest, and be at the same time a collec- tion of the masterpieces of th- art of the world (hear, hear). It was a dream to be realised, he hoped, within the period of hili own official life. He looked forward with courage to the future. Their college was the latest outcome of the Welsh Renaissance and that Renaissance itself had its roots deep down in the greatest and most fundamental fact in the history of modern Wales, namely, the Religious Revival of the 18th Century. The work was full of fascination, and he had felt the fascination and the glamour when everything was growing and full of the sap of rising life. Their country was a small one, but it was well-known that two of tlhe smallest nations in the world had had most in- fluence on the history of the world—Palestine and Greece (applause). The toast of "The President" was given by the MAYOR OF BANGOR (Mr H. C. VIN- CENT), who said that when the history of the University came to be -written no name would receive more honourable mention than the name of Lord Kenyon. He sinoerely hoped that the College would receive some grant from this "passing C.,oN,,arnmt--nt"-(Iaii,,Ih LA,-r) -if Mir Llc^d George would permit him to say so. Pro- ceeding, the Mayor said that when the history of modern Wales came to be written an hon- oured place, would be given to those devoted and faithful servants who had borne all the burden and heat of the day, whose enthusiasm had aroused Mid awakened an interest in others, and vrthose efforts had been crowned with suc- cess and of no one could this be more truly said than of Ix>id Kenyon (hear, hear). He bad brought to bear on the institution, of which he was President, an insistent enthusiasm, powerful work, and restless energy which could only lead to one conclusion (hear, hear). Already he had earned the gratitude of a generous-hearted na- tion, who were never tired of gil-ing expression to the glratitude which it owed to one like Lord Kenyon. The speech that evening showed the fervour and the vigour with which he espoused the cause of Welsh education (applause). Lord KENYON, in responding to the toast, said be thought the Mayor had mid a greet deal too much about him (his lordslhip). "I have only done my humble share in the work," said Lord Kenyon, "a work which I love, and a. work which we all have at heart. My predecessor, when Ihe felt age coming on and that he could no longer fill the office with energy and power, aaked me to accept it. I felt at the time very diffident. I knew of the inspiring energy which lie had shown towards the College, and I did not think I could follow him. Whatever I have done it is only to carry out what he initiated, and I have tried to tread in his footsteps. I feel I have done comparatively little, and though it is a fact that I have occupied the presidential chair very nearly as long as an-V of my pre- decessors, still I have not bean able to achieve one half of what was achieved by the gentle- men who went before me. We are now only in the beginning of things. We are only be- g'inning the new buildings, and in them. will be many more departments to deal with all .spheres of industry in North Wales. I hope I may be spared many years to devote my energy to the College (cheers). He desired to drive home one remark made by Mr Lloyd George, to maintain the standard they had set (hear, hear). The building which was now being erected was only part of the scheme, and it behoved them to be- come missionaries and so inspire others. Indivi- dually, they might not- be rich, but they might have rich friends who might be persuaded to do something for posterity.

UJNiVEKtflTY OF WALES.

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UJNiVEKtflTY OF WALES. ANNUAL COLLEGIATE MEETING. I C The annual collegiate meeting of the Court of the University oi Wales was held at Hangor on JVriday, Sir isainbexu Owen, Deputy Cnan- eoiior, presiding. 'ine Deputy Uiiancejicr announced that he had received on acknow leUgmcnt of the receipt of a teiegram he nad sent on behalf of the Court ooiigratuiatung his Majesty on his birthday. A letter from the standing committee of the Guild, urging' upon the Court the foundation of a Wek/h. leilovvsuiip, was referred to the stand- ing executive committee. The Roberts Weish reading prize was award- ed to Mr D. S. Owen, of the University College oi North Wales, Bangor. A proposal by Dr- .Phillips that the next col- legiate meeting be held at) Colwyn Bay was deieated in favour of a proposal by Mr Lie welly n Jones tna-t the meeting be held at Mold. Considerable discussion took place as to the allocation of the Price Davies sciholarships. The Seniles of tne Aberystwyth and Bangor Col- leges were of opinion that one of the scholar- ships should be awarded to Dora Evans, a candidate at BangVir, but in regard to the award of the second scholarship they were un- able to agree. The Aberystwyth Senate wa-s of opinion that as tiie marks gained by the two candidates, Joseph R, Joseph, sitting at Ban- gor, and Daniel G. Reynolds, sitting at Abc-r- ystwyth, were so close that it was impossible to come to any fair decision as to their respective merits. The Senates therefore suggested that one scholarship should be awarded to a candi- date sitting at Aberystwyth and the other to a candidate sitting at Bangor. Un the suggestion of the Vice-Qhanee 1 lor (Principal Roberts, of Aberystwyth), it was decided to refer the mat- ter to the Standing Executive Committee for decision. Lieut.-General Sir James Hills-Johnes was re-elected treasurer of the University. STATUS OF BANGOR STUDENTS. A singular difficulty has arisen as to the status in the University of students of the North Wales University College, Bangor, who attended lec- tures under the auspices of the College in a room at the Bangor Normal College assigned to the University Collegia for the purpose. The lectures were given by members of the staff of the Normal College who had been recognised, after inquiry ad to their qualifications, by the University College. Four students who had at- tended these lectures weie presented for the B-A. examination of the University, and the question arose as to whether the University College was justified in presenting them for that examination. It was referred to a judicial committee to determine, and the report of the committee, comprising Lord Justice Vaughan WilhaiM, Sir David Brl nmor Jones, M.P., and Sir Isannbard Owen, was now presented. The case for the University College was laid before the committee by Mr Younger, K.C., Sir Harry Reichel, Profersor Phillips, and Mr Easterling, the solicitor of the College. They were satisfied that the relevant facts were gene- rally set_forth with accuracy in the case submit- ted by the University College, but there was an inaccuracy in the statement that Mr F. S. Jackson, Mr T. Betting, and Mr Harvey Wil- liams, teachers in English, mathematics, and history, had been "approved and appointed" by the Seiiatie of the College, whereas it appeared from the minute of the Senate that theiy had only been "recognised." The contentions of the University College before the committee had raised broad and important questions as to the propriety and validity of certain arrangements made or proposed to be made between it and the Normal College, Bangor, upon which they were prepared to advise the court., but it appeared that the immediate and pressing question was whether certain students, viz., Messrs F. C. Goosey, E. H. Griffiths, D. T. Hamcr, H. G. Morgan, and G. A. Thomas, of the Norma] College, and also students of the University College and of the University, did during the academic year 1907-8 diligently pur- sue in the University College certain courses of strudy approved b, tho University for that year as qualifying courses for the decree of B.A. so as to justify the University College in pre- senting them for the corresponding' examinations for the degree. Owing to the limited time at their disposal, the committee found it impossible to state their reasons for the conclusion at which they had arrived, and they therefore con- fined themselves to laying before the Court their opinion that the five students named did not during the session pursue courses of study a.p- proved by the University for the University College af North Wales for the degree of B.A., and that the University College was not justi- fied in presenting them for the examinations. Sir Harry Reichel said thaw Kie College had not yet received this report, and there had been no opportunity to take a.ny further action in time for that meeting of the Court, but it was very probable that the College would en- doavour to devise a arrangement not open to the objections w ich had been fatal to the arrangement which war, in force in 1907-8. H On the re-comnienuauon 01 tne executive, Mr J- Lloyd JonKi, Jtiangor, was granted a fellow- s-nip tor one year. lie has obtained the -B.-bitt. of Oxiord by a dissertation on Latin loan-words in Welsh, and words tli-at are cog- nate in the two languages. I-le- proposes to pursue further rastarcit m Celtic pmiology at a German university. Tne Senate attacned a very high value to tne work ot Mary Williams, w'hose fellowship was extended lor another year. TAMPERING WITH REGULATIONS. In view of the exceptional attainments of a Cardiff student, the Senate recommended that he b3 exempted from the whole of tho matricu- lation examination by virtue. of the inclusion, in his certificates of the Central Welsh Board and the University of London combined, oi all the subjects required in the matriculation examina- tion, notwithstanding that the regulations did not permit a combination of certificates of dif- ferent equivalent examinations. Sir March ant Williams strongly protested against the course suggested. The Universiiy, 1. asserted, was governed by precedent ar.d not by rule, and this led to endless complication,. By all means abolish the rules if they desired, but let them not tamper with the constitution of the University. Principal E. H. Griffiths (Cardiff) said that the case under discossion would not have been presented had not a similar case come from Bangor last year- Scr Marchant gave notice to movo at the next meeting that no special cases be considered by the Court in future. Principal Roberts (Aberystwyth) said that the regulation was nccessary in the ordinary course of things, but there were carel" which must be treated as exceptional, and when any did arise the circumstances ought to be exp'ained to the Court. PROPOSED DEGREES IN MEDICINE. The Court; considered in detail and approved, tho regulations far t-he degrees of Bachelor of Medicine1 and Bachelor of Surgery, for which examinations are to be held by the Uni verse ty for the first time next June.

Advertising

I THE ADVERTISER'S OPPOR-ITUNITY…

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THE ADVERTISER'S OPPOR- TUNITY AT CHRISTMAS. With the approach of Chmtmastide comes a favourable opportunity-the best, perhaps, in the year for advertisers—to take advantage of the ever-increasing indulgence of the community. Each successive Christmastide witnesses a con- tinued expansion of public expenditure upon Christmas specialities, presents, etc. Nor do I anticipate, notwithstanding the prevailing bad trade, that there will be less expenditure this year, for it invariably happens that when the spending powers of the great masses are reduced through lessened earnings, that the wealthier classes loosen their purse-strings more freely. The orders, moreover, in the large wholesale houses already show that the preparations for Christmas are in some specialities abnormal. The problem for the advertiser to consider is, however, how can he best swell the volume of his business and reap some of the great Christmas harvest? In the course of this article I only propose to deal with that side of the question which relates to advertising. It is too late in the day to necessitate the application of any arguments to convince the ordinary tradesman of the virtues belonging to, and the advantages accruing from advertising. The lessons to be drawn from the examples of great advertisers (they are so ob- vious) all point in the same direction-to success. Without advertising many members of the com- munity would probably never have heard of Messrs Pears, Lever Bros., Crosfield's, Beecham's, etc.; and if such firms are able to build up im- mense fortunes, it is sound logic to suppose that the humblest tradesman in any average sized town may develop his own business by utilizing the same machinery which these great pioneers in advertising have used and are continuing still to use. Every tradesman knows that there is a run on almost every kind of commodity at Christmas time, and he also knows that many commodities then become great specialities in high popular favour. The poulterer sells more geese, turkeys, ducks, etc.; the butcher sells more beef, mutton, and veal; the greengrocer disposes of more vegetables; the tailor retails more over- coats, suits, etc.; the milliner more hats and bonnets: and the jeweller more Christmas gifts, etc.; and so on to almost endless ramifications. Therefore, why should not every tradesman seek to participate in this increased business? It is open to him as to anyone else, and the surest way through which he may attract the public to his business premises is by advertising. Sometimes the average tradesman is apathetic and indifferent towards the use of printers' ink. "Everybody knows me and my business," he will say; "I have been hero all my life, and I have done fairly well." "Yes, but," says the traveller, "why not do better when the possibilities of expansion are within your reach? Your statement that every- body knows you and your business can only be partially correct, for there must be many who do not know you and your business." "Again, those who do know you will perhaps have awakened within them a fresh appreciation if they see your announcement in the local news- paper, or if you circularised them, or if you pub- lished a handbill." Then our friend the shopkeeper will evolve another excuse why he should not advertise. "Times are too bad," says he, "to rush into the costly expenditure of advertising. I cannot afford it, and, besides, I have my own regular cus- tomers, who always come to my shop. "Just the very time to advertise," rejoins the enterprising canvasser. "When things are slack make them brisker by telling the community of your specialities and of the merits of your wares. It is in this frame of mind that many adver- tisers combat the advances of the advertising agent. At this stage it might be worth while submiting a scheme involving an expenditure of, say, £10 or E20, for the few weeks that inter- vene between now and Christmastide, and du- ring which the tradesman or shopkeeper may make bold and striking announcements of the season's specialities. In most local provincial newspapers—and of these I am speaking more particularly-he may obtain an effective display advertisement at the rate of Is per single column inch. Thus, if he enters into a contract, he may for £10 take the following spaces: Five-inch double column, three insertions, with matter changed weekly, £1 10s.; two quarter-pages, forty-four inches, £ 4 8s.; and for the week preceding Christmas he may take half a whole page for the remaining balance, £ 4 2s. For the few shillings' difference, no newspaper would stand at, provided the contract was made accordingly. Thus for this compara- tively small sum of money he could make a noise in the town and get tho whole people talking about his specialities. For an additional £10, that is JE20 in all, he would probably be able to secure another half-page and a whole page. In small provincial towns there are tradesmen to be found who will, if the case is put properly be- fore them, enter into arrangements of this char- acter, and it will be noted as a general fact that the biggest advertiser in the town usually has the largest business. Of course, this scheme is based upon the assumption that the proper ad- vertising medium has been secured, but there are open to every observer abundant opportunities for judging of the influence and circulation of the local organs. I have always held that the best criterion for judging of the merits and pulling-powers of the newspaper is the "smalls" column. The news- paper usually which boasts the largest number of "smalls," and small business cards, in any town may be relied upon as the best business- puller. This fact, in itself, testifies most elo- quently that the columns of the newspaper re- ferred to carrics the largest number of clients, most of whom must from time to time have bene- fited by their announcements in them. About such a paper there is an atmosphere of prosperity which seems to beget prosperity. It must of necessity have a good circulation, and, therefore, the tradesman at once has assured to him a certain clientclle, who will most probably read his advertisement by reason of the fact that it is both bold and striking. The space should not be overweighted with matter, and the tradesman should avoid unnecessary and ambiguous phrase- ology, which only tends to mystify the reader in the casual moments he or she will devote to per- using the advertisements. The idea should be to hit the reader in the eye in a few simple and effective sentences about the merits of the speci- alities or commodities which the advertiser) happens to be pushing. Good copy used iI1 largEf space is ten times more telling than good copy in small space, and in an inverse way good copy in small space is ten times better than bad copy in large space. Therefore, if the tradesman is limited in his expenditure he should try to make up for his shortcomings in this respect by more effective copy in the space which he can command. Christmas is the time of all seasons for specializing in all commodities and for seek- ing to attract fresh customers. Somehow or other the average buyer will have no compunc- tion in passing his weekly shopkeeper with whom) he regularly deals all the year round, if he or she be tempted by some striking announcement about another shopkeeper's specialities. People who would scorn to leave their family shopkeeper at any other time of the year would not hesi- tate at Christmastide to go elsewhere to mako seasonable purchases for presents, etc. Thus by judicious advertising at Christmastide the shop- keeper has not only the chance of doing a good business for that particular period only, but he may in the course of his sales attract fresh cus- tomers who probably afterwards will become regular buyers from him. There is much to be said in favour of the printed circular or handbill for making an announcement at this time of the year, but I should think that the pros are easily outweighed by the cons when relatively com- pared with a newspaper. A nicely printed cir- cular, properly distributed, costs quite as much as an advertisement in a local newspaper, and the same applies to a handbill. There is, however, always an atmosphere of isolation about both of these media that does not command the same attention as a bold and striking announcement in the family newspaper, neither is it so effective. In juxtaposition with reading matter in the newspaper the advertisement shares the influence of the newspaper itself. Newspapers, as a rule, which command a large circulation and large numbers of advertisements, including corporation Announcements and official notices, have invari- ably attached to them an influence which cannot be attached to an isolated handbill or circular.

THE WELSH QUARRY FRAUDS.

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THE WELSH QUARRY FRAUDS. ACCUSED SENTENCED. The Welsh Quarries case entered upon its closing stages on Friday at the Central Criminal Court, London. The accused, Henry Warwick Gyde, financier, and Marcus Edward Septimus Bernard, otherwise Septimus Marcus, account- ant, were indicted on charges of conspiracy to defraud such persona as should be induced to become debenture holders in the Welsh Slate Quarries, Limited, and the North Wales Slate Quarries, Limited, and of obtaining money by false pretences. It was alleged that the prisoners conspired with another man, who has absconded, to ob- tain money from the public in connection with the above-named companies, whereas the quar- ries were practically worthless, and that they had defrauded the public by putting upon them debentures in the companies that were value- less. The jury, after three-quarters of an hour's de- liberation, found the prisoners guilty. Gyde admitted a prior conviction in 18S8. Marcus, with tears in his eyes, protested that he was "positively innocent." Mr Muir, for the prosecution, said that in the la3t four years Gyde and Darby had got out of the public upwards of £ 55,000 by means of companies they had promoted, and which had been wound up. Gyde was sentenced to five years' penal ser- vitude, and Marcus to twelve months' hard labour. Gyrle was led from the dock in a collapsed condition.

THE NEW CONSTABLE OF CARNARVON…

BURNING ECZEMA AFTER A RASH.,

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BURNING ECZEMA AFTER A RASH. TORTURED BY DISFIGURING SCALY SORES., Miss E. B. Haddock, of 30, Hampden-street, Westoe, South Shields, had more torture crowded into two years than thousands of people have in a lifetime. Nothing was able to relieve her of the terrible eczema until Zam-Buk was tried. To a local reporter who investigated the wonderful cure. Miss Haddock said:—"Abouti two years ago I noticed a number of small red; spots—like a rash—appearing all over my body, face, head, arms, and legs. I called in the doc- tor, who told me I had eczema. As there were I children at the house where I was employed, r was obliged to eive zib mv situation- Doctor s medicine did me no good, for the spots soon began to spread into each other. "Two of the places festered and began toj discharge. My body was very sore, and the skin was highly inflamed. The itching and Pain were almost unbearable. I could not sleep, but used to walk about all night. "The eczema continued to spread and I became awfully disfigured■ Before I was at- tacked by the diseased I had a lot of thick bushy hair, which came nearly down to the waist. The eczema caused the hair to come out in handfuls, until there was only a thin covering left. The doctor told me there was no cure for me. "Many a time I cried bitterly, for I never had a moment's rest from the burning, torturing bains. For two years my body was practically covered with the dreadful eczema, and there seemed no prospect of ever getting rid of it. When the disease was about at its worst, I was advised by seveml friends to try Zam-Buk. "I smeared the balm over the scaly places gently. After the very first application of Zam Buk I experienced a delightfully cooling and soothing feeling. Further dressings with Zam-Buk gradually lessened the torturing itch, and I was able to get some greatly needed sleep. The scabs began to peel off, and a new healthv skin grew where the sores had been. I con- tinued with Zam-Buk, until my head, face, neck, body, arms, and legs, were quite cleared of the dreadful eczema. My skin is now beautifully soft and healthy looking, and my hair is growing again." Miss Haddock's case conclusively proves the, unequalled excellence of Zam-Buk. u

Advertising

Hysbysebu

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Rhannu

The "Times" hears on good authority that there is very little probability of the guarantors of the Exhibition being called upon to make any disbursement. The total number of visitors to the Exhibition was about 8,400,000. "A GAME OF CHESS" is the subject de- picted by Horniman's Almanac for 1909, now being Given Away in every town, village and hamlet throughout the Kingdom. Sold in:— Colwyn Bay by Hughes, Central Stores; Price, Baker, Abergele-road; Colwyn Bay and District Co-operative Society; Jones, Chemist, Llandudno Junction; Roberts, Chemist; Williams, Chemist, Llandudno; Hig. gins, Grocer, Prestatyn; New York Co-opera, tive Society, Penmaenmawr; Price and Sona. Grocers; Beer. Chemist; Evens, Grocer, Old Col- wnu ■, < ¡ rTHERE IS NOW NO NEED TO BUY CHEAl, FOREIGN-MADE TALKING MACHINES, WHEN YOU CAN GET A GENUINE GRAMOPHONE MADE BY THE GRAMOPHONE CO. AT THEIR OWN WORKS do FOR £3 ios. YOU CAN SEE IT AND BUY IT AT THE SHOP OF A. (:HEETHAM,A.T.S.O.ei THE NORTH WALES GRAMOPHONE SPECIALIST, 12, QUEEN ST., RHYL# PHONOGRAPHS FROM 3/11. REPAIRS TO ALL CLASSES OF MACHINES. THOUSANDS OF RECORDS IN STOCK, DISC & CYLINDER. THE LARGEST STOCK OF MACHINES AND RECORDS IN THE NORTHERN COUNTIES. Telegrams CHEETHAM, RHYL." Telephone: No. 3 x 1. A. RICHARDSON, Te 230y PIANO SHOWROOMS, 43, BRIDGE ST. ROW, EXPERIENCED TUNERS VISIT TT JD ALL PARTS OF NORTH WALES. Ox^ZjCrO 1 LLJLY, 22679P FOR ALL KINDS AND THE NOTED HOUSE MAKES OF GARDEN REQUISITES, AGENTS for all makes of LAWN MOWERS also, Siazenger's TENNIS BALLS and CROQUET SETS. Garden Seats and Chairs, Garden Tents, Garden Rollers, Hose Pipes, Trellis Work, Grass aftcf Pruning Shears, Edging Knives, Spades and Forks, Tanned Fruit Netting, &c., &c., in Stocf G. BEVAN ê CO., Furnishing Ironmongers, Electricians, Sanitary Plumbers, Gasfitters, Beffe hangers, Grate Setters, Blacksmiths, Tin and Metal Workers, TELEPHONE 184. CONWAY ROAD, COLWYN BAY. J. DICKEN & SONS, House Furnishers, Furniture Removers and Storers, &c CHEAPEST HOUSE IN THE DISTRICT. LARGEST SELECTION LINOLEUMS, CORK, ENGLISH AND FOREIGN CARPETS. BEDROOM SUI TEA SPECIALITY, VAUGHAN ST., LLANDUDNO. STATION E0AD, COLWYN BAY- TEL. 8. TKL. 176. UNDERTAKERS. I ALL GOODS DELIVERED FREE. 0 v 'ICA c JONES & SON, R.P., A.G.F., General Contractors, Ironmongers, Plumbers & Decorators, &c., Melbourne Works, CONWAr CYCLE & MOTOR DEPOT. Shell Motor Spirits." Agents for all Leading Manufacturere CYCLES FOR HIRE. RIDE CASTELL CYCLES JOHN HUGHES, THE APOLLO MUSIC DEPOT, ABERGELE ROAD, COLWYN BAY (Next Poor to Messrs. Pryce Williams & Co.) LARGE STOCK OF SHEET MUSIC, ORATORIOS, OPERAS, eta VIOLIN STRINGS & ACCESSORIES. SOLE AGENT FOR STECK PIANOS and the PIONOLA, PIANO PLAYER and PIANO, also for the COLUMBIA GRAPHOPHONE. ZONOPHONE & COLUMBIA RECORDS IN STOCK. TUNING & REPAIRING. PIANOS FOR HIRE. How to SAVE MONEY when FURNISHING. I I SEND AT ONCE FOR OUR NEW ILLUSTRATED FURNISHING GUIDE, j JUST PUBLISHED, 124 PAGES, will be sent POST FREE, Sbowiog bow to Furnish for Cash or Easy Rirt Terms I at tbe Lowest Prices in the Kingdom. This interesting and useful Book is issued T'„V, PIONEER,UV" POOL Ali Purchases over 40/- Delivered Free to any Railway Station in Great Britain. — wmmmmmmmmmm Largest and Most Attractive Furnishing Stores Furnishing Stores j 1 I in Liverpool.

Papurau Newydd Cymru

The Welsh Coast Pioneer and Review for North Cambria

10 erthygl ar y dudalen hon