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5 ',>j'7;{f'¡_),f\- $.i.i!t\ihi+:it/t7t:'f; I i II. • I NP? B?? jS? ??? a?s Hp?. INCREASED  PRICE  ? Why the DAILY SKETCH Is One < Penny TO-DAY. NEWSPAPERS AND THE WAR. •«* < < THERE is no doubt the-newspapers have been of enor- mous assistance in the effective waging of the war. No better proof of that could be quoted than the brilliant success of the War Loan, which was due in large measure to the patriotic support of the great newspapers of the country.—Mr. LLOYD GEORGE. THE newspapers are only too ready to assist. Such i. vital departments as the Ministries of Food and <M-A-rc National Service, to take only two examples, THE STATE, would be paralysed if the daily newspapers NEEDS were not helping them with all their might THE PAPERS in the national service. Ignorant people say' War is good for the newspapers." That is not true. The war has killed many papers; the survivors are carrying on under tremendous difficulties and great loss. That is why the Daily Sketch is a penny instead of a halfpenny. Remember that the Daily Sketch is a news and a, w picture paper, produced, even in normal' WHAT THE times, at double the cost of a news sheet WAR HAS without illustrations. The war has caused DONE enormous increases in the cost of raw mate- rials and labour, has reduced staffs, and hampered trans- port. The price of paper alone has increased nearly three- fold. You have been paying double, and more than double, for many necessaries of life for a long time. Your newspaper alone has been sold at the pre-war price. That, unfortu- nately, cannot continue. 1 ■  pos '.Th.newspapers have resisteà the change as long' as pos- sible. But now they realise it is impossible to continue at id. The alternative is either an inferior Daily Sketch, reduced in size at -21-d or the usual highly efficient produc- tion at Id. This is not a profit-making change. For months the _? ii Daily Sketch9 in common with other papers HOW YOU with national circulation, has been pub- CAN lished at a great loss. With reluctance we HELP US now ask our readers to sh are the increased cost. At the earliest moment the publishers of the Daily Sketch will revert to the halfpenny charge. Meanwhile, it you have not already taken the precaution, give your news- agent a definite order to deliver the Daily Sketch every day, or reserve a copy for you. Then he knows exactly how, many to order from the publisher, and all waste of material and carriage is avoided. Just one word more. Seeing the first announcement that in future the Daily Sketch would be a penny, a woman reader remarked, I wonder they haven't done it before- it's always been worth itZ" The Daily Sketch appreciates the compliment, and intends to try to live up to it. THE DAILY SKETCH IS NOW ONE PENNY. ?'??  ?: {'A t »- • I /• r J ■' i ✓ V < r •- '• > < "V,5j>t'(i:f1J.t- t'l;:il 1 '1 ■' I

I,EISTEDDFODAU.i

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I A MORRISTON FUNERAL. I

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ONCE ACR I PPLE NOW A I SOLDIER.

TOWN PLANNING. I

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.LUCKY TO WIN. II

lMR. J. B. PRITCHARD.I

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